Amazon has inadvertently become one of our largest clients in the past 2 years (via their individual product sellers of course), as new products are launched daily, competing in the worlds largest ever marketplace. Standards have gone from positively homegrown, to super high-end professional as often thousands of sellers are marketing the same or similar products, with only a few simple differences (namely price, and yes, you guessed it, image quality) to tell them apart. The beauty of this is that we don’t have to do any convincing of our clients that top notch images are the way forward – they know it, Amazon know it, and ultimately the proof is in the pudding (or pudding dish) when listing positions and sales go up with the use of good product photographs. Shoppers buy more from sellers with professional photos – it’s as simple as that. The zoom function on Amazon’s listings allow for 2000 px images to be shown, so there’s no margin for shoddy edges, dirty backgrounds or just poor composition.
Amazon photo guidelines allow for 7 images per product – usually we create a mixture of white background photos and lifestyle images where appropriate. Where a product really needs a person’s input to bring it to life, we have a reliable bank of semi-professional models who aren’t quite as highly priced as your £500 a day agency models, but who have experience behind the camera so don’t take hours to give a natural impression of your product in use.